Category: digital experience

Why ‘contact us’ is a digital no-no

‘Contact us’ pages are one of the most viewed on enterprise websites, and yet all too often they deliver a poor impression of companies and a bad experience to customers

Video is taking over the B2B world – what are you doing to capitalise on it?

B2B businesses are increasingly using video to engage customers and employees – presenting new opportunities to B2B service providers.

Roaming revisited – why there’s still money in dem der bills

Roam Like Home is reducing the number of silent roamers, encouraging active usage and heralding tariff innovation for business customers. But mobile operators still have to ensure not to billshock valuable business travellers.

Forget Brexit, what you need to worry about is Botaggedon

There are great benefits to service providers in deploying bots – but only if they do it wisely.

Study: service providers plan to innovate but must beware of the sting in the tail of innovation

To succeed, innovation also has to be clearly communicated at both the marketing and billing communications levels.