Trust takes B2B service providers out of the discounting game. 90% of customers believe a trusted brand delivers high quality and most are prepared to pay more for that.
B2B service providers can learn key lessons on customer relationships from experience leaders such as Amazon.
Moving beyond silos of customer experience means creating a coherent digital experience.
Digital experience is not just about service but is made up of four main elements – network, product, commercial and service experiences.
DX, CX and UX are the buzz words of the moment. How are they related?
Is the division between B2B and B2C still relevant and useful?