If it’s true that 90%+ of digital transformation projects fail, what does this mean for the telecoms industry?
Digital transformation is failing because it’s being used simply as an excuse for IT renewal or resulting in marketing-led ‘digital skins’. To succeed, it needs to fundamentally alter the DNA of B2B service providers.
PWC announces it will move from using desktop phones to mobiles. This highlights a growing trend of fixed-mobile substitution which B2B providers need to respond to.