Creating more value is one of the most pressing issues facing the global telecoms industry. With traditional services commoditising or becoming obsolete, billions spent upgrading their networks and transforming their infrastructure, and a challenging economic climate in Europe and North America, Digital Service Providers (DSPs) face a revenue gap that requires them to unlock the commercial potential of their investments as quickly as possible.

To close this gap, DSPs need to rethink their approach to innovation and value creation. In this paper we analyse just such an approach in the form of co-innovation, co-design and co-creation of value. We explore these concepts in a telecoms context, how they help DSPs build greater value, and what the consequences will be on systems and processes that capture and communicate value.