According to a filing with the London Stock Exchange, Daisy and TalkTalk have walked away from a deal that would see Daily buying TalkTalk’s direct B2B customer base for £175 million (see Daisy bids for TalkTalk’s direct B2B customers). TalkTalk commented: “TalkTalk and The Daisy Group have jointly agreed not to proceed with the proposed sale of TalkTalk’s direct B2B business, as announced 24 May 2018.”

Instead, Daisy bought up two of its partners: EE direct partner Voice Mobile, a company it has partnered with since 2004 and B2B, voice, mobile, data and video communications reseller to SMEs DV02.

Daisy commented: “Our strategy remains an acquisitive one and through announcements such as this shows a blueprint for other partners who may be seeking to pursue their own exit strategy.” It says its Distribution division will use Voice Mobile to create an EE centre of excellence to operate across the Group, supported by a closer strategic relationship with the network.

Long-standing partner Portsmouth-based DV02 will be used to boost Daisy’s SME base.

In action-packed news from Daisy, its CEO Neil Muller will be moving on to pastures new after 3.5 years at the helm. Matthew Riley will take over managing the firm.

Daisy is still apparently for sale, but hasn’t yet got a deal it’s partial to. According to rumours it has been talking to Bain Capital for some time, but shareholders weren’t tempted by the £1.6 billion offered for the business, preferring to hold out for more.






Posted by Teresa Cottam

Teresa is the Chief Analyst at Omnisperience and has over 25 years' experience in the telecoms and technology markets. She is an expert on SME and enterprise telecoms, and has considerable vertical market expertise. Her research focus lies in helping B2B telecoms firms become more commercially successful by better understanding and meeting their customers' needs. She is a judge of the GSMA Global Mobile Awards (GloMo's) for customer experience and enterprise innovation, and for the UK Cloud awards. You can follow her on Twitter @teresacottam

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s