Category: Opinion
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Customer confusion is costing service providers dearly
Sometimes it’s not just what you say but how you say it that matters. When you don’t communicate clearly, you not only frustrate customers but drive up the cost of clearing up the confusion
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The benefits and perils of deploying AI
While a useful tool, AI is not a panacea for all an organisation’s ills
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Are you ready for Ofcom's new proposals on out-of-contract notifications?
New proposals for end-of-contract notifications will affect those supplying SMEs. The consequences will be far reaching for both UK and international service providers.
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Cloud giants are growing impressively, but customers are overpaying for services
Cloud customers are overpaying by $10 billion a year, presenting a great opportunity for B2B service providers.
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Digital transformation or digital silo? Why digital should not be just another technology refresh
Digital transformation is failing because it’s being used simply as an excuse for IT renewal or resulting in marketing-led ‘digital skins’. To succeed, it needs to fundamentally alter the DNA of B2B service providers.
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Have you incorporated the share economy into your strategy?
Access rather than ownership is a key trend – how is your business supporting this?