Customer 2035

Telecoms doesn’t have a technology problem – it has a
relationship problem.

Telcos have spent billions on networks, AI, transformation
and loyalty schemes. None of it has worked. Revenues are
flat, churn is high and customers are gone the moment a
cheaper deal appears.

What if everything you think you know about customers is
wrong? Loyalty never existed. NPS is broken. Generative AI
alone is about to make everything worse, not better.
In ten years, most of today’s telcos will be fading memories.

This is the playbook for those who will own 2035.

Paperback £24.99
eBook £14.99

ISBN 979-8-2761-6747-3
Published: 6 January 2026

#customer2035 #omnisperience

“The wake-up call telecoms didn’t know it needed.”