Tag: digital business
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Why 'contact us' is a digital no-no
‘Contact us’ pages are one of the most viewed on enterprise websites, and yet all too often they deliver a poor impression of companies and a bad experience to customers
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Are we there yet? Why it's time to consign digital transformation to history
Saying you’re digitally transforming in 2019 is like saying you power your company with steam
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The benefits and perils of deploying AI
While a useful tool, AI is not a panacea for all an organisation’s ills
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Public sector update: Australians disappointed, Brits increasingly satisfied, Estonians already digital
Find out how e-government is progressing in Australia, UK and Estonia
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Why you should forget customer journeys
Moving beyond silos of customer experience means creating a coherent digital experience.
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A common pitfall: seeing digital experience as better customer service
Digital experience is not just about service but is made up of four main elements – network, product, commercial and service experiences.