Tag: digital business

Why ‘contact us’ is a digital no-no

‘Contact us’ pages are one of the most viewed on enterprise websites, and yet all too often they deliver a poor impression of companies and a bad experience to customers

Are we there yet? Why it’s time to consign digital transformation to history

Saying you’re digitally transforming in 2019 is like saying you power your company with steam

The benefits and perils of deploying AI

While a useful tool, AI is not a panacea for all an organisation’s ills

Why you should forget customer journeys

Moving beyond silos of customer experience means creating a coherent digital experience.

A common pitfall: seeing digital experience as better customer service

Digital experience is not just about service but is made up of four main elements – network, product, commercial and service experiences.

Do you know the difference between DX, UX and CX?

DX, CX and UX are the buzz words of the moment. How are they related?