Tag: EX

Why ‘contact us’ is a digital no-no

‘Contact us’ pages are one of the most viewed on enterprise websites, and yet all too often they deliver a poor impression of companies and a bad experience to customers

Morrisons case sends shudders around UK enterprise market

High Court says that enterprises are liable for the actions of employees, even if they’ve taken adequate provision and there’s no financial loss.

Digital transformation or digital silo? Why digital should not be just another technology refresh

Digital transformation is failing because it’s being used simply as an excuse for IT renewal or resulting in marketing-led ‘digital skins’. To succeed, it needs to fundamentally alter the DNA of B2B service providers.