Tag: marketing

7 lessons Zoom teaches us about technology

As Zoom buys Keybase to change perceptions about its security features, we look at the key lessons we can learn from its exponential growth

4 types of workers set to benefit from the nanobusiness opportunity

The nanobusiness sector will be the catalyst for economic recovery post-COVID 19 but who will participate in it?

Are segmentation mistakes costing your business millions?

Don’t let internal divisions stand in the way of improved revenues and happier customers

Why ‘contact us’ is a digital no-no

‘Contact us’ pages are one of the most viewed on enterprise websites, and yet all too often they deliver a poor impression of companies and a bad experience to customers

Video is taking over the B2B world – what are you doing to capitalise on it?

B2B businesses are increasingly using video to engage customers and employees – presenting new opportunities to B2B service providers.

No-one likes anonymous

Too many companies fail at the first level of personalisation. Here’s why.

Trust me – I’m a telco

We’re operating in a trust economy, but how well is your brand doing?