Tag: marketing
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As Sigfox goes into bankruptcy protection, what now for IoT?
IoT needs to refocus on its business model
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The hard truth about digital trust
A lot is being written about digital trust, but the truth is that trust isn’t a technology but a series of elements that service providers need to get right
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How dumb is the telco industry?
The telecoms industry doesn’t want to be a dumb pipe but could actually learn a lot from the water industry.
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Are telcos really set to abandon personalisation?
Time has been called on one of the most hyped terms of 2019. But is it really game over for personalisation?
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Marketers are routinely ignoring one of their best marketing channels. Want to know what that is?
Siloed thinking means marketers are not exploiting an opportunity that’s right under their nose
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Are you ready for idiosyncratic experience and the new mode of marketing?
As we embrace the New Normal and new ways of working, how will your company respond? And how will you ensure your way of thinking, skills and expertise stay current. Find out if you’re ready and download the complimentary paper.