B2B service providers can learn key lessons on customer relationships from experience leaders such as Amazon.
Too many companies fail at the first level of personalisation. Here’s why.
New proposals for end-of-contract notifications will affect those supplying SMEs. The consequences will be far reaching for both UK and international service providers.
Trust takes B2B service providers out of the discounting game. 90% of customers believe a trusted brand delivers high quality and most are prepared to pay more for that.