e& deploys Netcracker tech to support its B2B growth

e& – previously known as Etisalat Group – has deployed Netcracker Edge Orchestration to support 5G innovation and new edge services across vertical markets in the UAE.

The Netcracker solution will support Etisalat UAE to offer managed private 5G networks. Initially, it will target the industrial IoT market with a comprehensive range of managed cloud-based offerings for private 5G networks and specialised MEC applications. Enterprise customers will be able to select services and network slices with guaranteed Service Level Agreements (SLAs) from a B2B portal. Netcracker Edge Orchestration will then place the resources in the optimal edge cloud platform to meet latency and performance requirements and ensure the rest of the network can support SLA requirements.

The solution automates the entire lifecycle of cloud services, 5G core CNFs, MEC applications and network slices across the edge domain and E2E network from a single plane of glass. Included are MEC Application Orchestration and Platform Management, NFV Orchestration and Management, Service Orchestration and Slice Management, Active Resource Inventory, Assurance and AI/ML to automate any combination of resources on any type of edge cloud platform from design to deployment, optimisation and assurance.

Khalid Murshed, CTIO Etisalat UAE

“From day one, our priority has been to find solutions that enable us to bring innovative and differentiating edge services to diverse vertical markets and ultimately transform the way our customers operate,” notes Khalid Murshed, Chief Technology and Information Officer at Etisalat UAE. “With Netcracker’s advanced Edge Orchestration solution, we can deliver our mission-critical edge services on demand and help customers from any industry to drastically increase their process efficiency, optimise business performance and unlock new opportunities.”

Bob Titus, CTO Netcracker

“Etisalat UAE’s expansion into managed private 5G services showcases their innovative vision of the future, and we’re excited to help them make that vision a reality,” commented Bob Titus, Chief Technology Officer at Netcracker.

Etisalat Group changed its brand identity to e& in February 2022. The business continues to be led by Etisalat UAE and by existing subsidiaries for international operations. Meanwhile, e& life brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology to households; e& enterprise focuses on the digital transformation of governments, large-scale enterprises and corporates through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as so-called mega projects; e& capital focuses on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.