Trust is an essential ingredient for success in the experience economy, but service providers are still coming up short in this area.
Service providers are moving away from sending out paper bills, which presents a range of new challenges and opportunities.
To succeed, innovation also has to be clearly communicated at both the marketing and billing communications levels.
New proposals for end-of-contract notifications will affect those supplying SMEs. The consequences will be far reaching for both UK and international service providers.