Tag: bundling
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UK customers still not optimising spend on streaming
Research reveals divide between number of subscriptions and usage
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It’s not subscribers that are the problem Netflix, you’re just bad at bundling, pricing and charging
Teresa Cottam looks at how streaming media providers still haven’t grasped the need for more customer-centric approaches to pricing
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B2C – why there’s no such thing (and what you need to do about it)
With a complimentary Green Paper on the emerging Lifespace opportunity
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What B2B telcos can learn from automotive manufacturers
Automotive firms have moved beyond products to experience-oriented service
