Tag: business

Transforming technology doesn’t transform relationships

Trust is an essential ingredient for success in the experience economy, but service providers are still coming up short in this area.

No-one likes anonymous

Too many companies fail at the first level of personalisation. Here’s why.

Are you ready for Ofcom’s new proposals on out-of-contract notifications?

New proposals for end-of-contract notifications will affect those supplying SMEs. The consequences will be far reaching for both UK and international service providers.

DDoS mitigation is presenting new opportunities for B2B service providers thanks to EU’s NIS Directive

Digital businesses are increasingly vulnerable to DDoS attacks, as the threat profile changes. Discover more about what this means for B2B service providers.

Cloud giants are growing impressively, but customers are overpaying for services

Cloud customers are overpaying by $10 billion a year, presenting a great opportunity for B2B service providers.

Digital transformation or digital silo? Why digital should not be just another technology refresh

Digital transformation is failing because it’s being used simply as an excuse for IT renewal or resulting in marketing-led ‘digital skins’. To succeed, it needs to fundamentally alter the DNA of B2B service providers.