loyalty

Tags: loyalty

The hard truth about digital trust

A lot is being written about digital trust, but the truth is that trust isn’t a technology but a series of elements that service providers need to get right

Are telcos really set to abandon personalisation?

Time has been called on one of the most hyped terms of 2019. But is it really game over for personalisation?

Marketers are routinely ignoring one of their best marketing channels. Want to know what that is?

Siloed thinking means marketers are not exploiting an opportunity that’s right under their nose

Working at home set to get more expensive as BT claws back the cash

Raises prices across the board and limits its “unlimited” mobile data plans even more

Four words that transform relationships. Do you know what they are?

B2B service providers can learn key lessons on customer relationships from experience leaders such as Amazon.

Broadband Genie reveals best broadband networks in UK

Hyperoptic, Zen Internet, Sky Broadband and the Post Office all win awards for broadband services

Is the industry ready for new Ofcom end-of-contract regulations?

New Ofcom regulations are due in February 2020 aimed at removing the end-of-contract trap. But are service providers ready to embrace the opportunity presented?

Telecoms through the looking glass: bad deals, bad data, bad customer service

Customer journeys need work, with too much focus still being placed on acquisition rather than retention

What B2B telcos can learn from automotive manufacturers

Automotive firms have moved beyond products to experience-oriented service

Customer confusion is costing service providers dearly

Sometimes it’s not just what you say but how you say it that matters. When you don’t communicate clearly, you not only frustrate customers but drive up the cost of clearing up the confusion

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