Tag: personalization
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Joining the dots inside the telco – what dunning and onboarding have in common
Too little attention has been paid to both dunning and onboarding, both of which are critical customer processes and both of which need a rethink
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Why a policeman’s lot is not a happy one (aka personalised support 101)
Trust is a two-way street. But CSPs don’t have to trust blindly – they have data to base decisions upon and technology that makes lying unprofitable
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India’s Zee5 gets up close and personal with its customers
Indian OTT provider is using technology from CSG to leverage its customer data to deliver more personalised experiences
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Are telcos really set to abandon personalisation?
Time has been called on one of the most hyped terms of 2019. But is it really game over for personalisation?
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SAP snaps up omnichannel customer engagement provider Emarsys
Buys integrated cloud-based omnichannel marketing platform.
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Customer confusion is costing service providers dearly
Sometimes it’s not just what you say but how you say it that matters. When you don’t communicate clearly, you not only frustrate customers but drive up the cost of clearing up the confusion