Too little attention has been paid to both dunning and onboarding, both of which are critical customer processes and both of which need a rethink
Trust is a two-way street. But CSPs don’t have to trust blindly – they have data to base decisions upon and technology that makes lying unprofitable
Indian OTT provider is using technology from CSG to leverage its customer data to deliver more personalised experiences
Time has been called on one of the most hyped terms of 2019. But is it really game over for personalisation?
Buys integrated cloud-based omnichannel marketing platform.
Sometimes it’s not just what you say but how you say it that matters. When you don’t communicate clearly, you not only frustrate customers but drive up the cost of clearing up the confusion