Robi Axiata, a subsidiary of Axiata Group Berhad, and the second largest mobile network operator in Bangladesh, has announced it is extending its use of Irish firm Tango Telecom‘s DRE plaform to help it meet demand from a rapidly growing mobile data subscriber base. The company, which has a customer base of 47 million subscribers, will use the solution to help it innovate, create and manage new mobile data plans and promotions, supporting further growth.

“Since 2011, the Tango DRE has allowed us to offer the most tailored and subscriber-centric data plans and promotions on the market,” explained Asif Rashid, CIO of Robi Axiata. “Today, we have over 13 million active data users and the growth continues…Our partnership with Tango Telecom is key to maintaining our competitive advantage.”

However, a major shareholder in Robi Axiata, NTT DoCoMo, has simultaneously announced its intention to sell its entire stake in the firm and exit the Bangladeshi market.

NTT DoCoMo has been with Robi Axiata for 12 years, after acquiring a 30% stake in 2008 from AK Khan and Company for $350 million. It sold 22% of its stake in 2013, and the remaining 8% was diluted to 6.31% due to the merger of Robi Axiata and Airtel in 2016. NTT DoCoMo will sell the rest of its stake to Bharti, which will see Bharti’s share rise to 31.31%. Axiata retains the controlling stake of 68.95%.


Posted by Teresa Cottam

Teresa is the Chief Analyst at Omnisperience and has over 25 years' experience in the telecoms and technology markets. She is an expert on SME and enterprise telecoms, and has considerable vertical market expertise. Her research focus lies in helping B2B telecoms firms become more commercially successful by better understanding and meeting their customers' needs. She is a judge of the GSMA Global Mobile Awards (GloMo's) for customer experience and enterprise innovation, and for the UK Cloud awards. You can follow her on Twitter @teresacottam

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