TPG Telecom selects Matrixx Digital Commerce for 4G and 5G monetisation

Australia’s TPG Telecom operates a number of leading mobile and internet brands including Vodafone, TPG, iiNet, AAPT, Internode and Lebara, providing a variety of fixed and mobile products to the Australian market.

The company has announced that it is impementing Matrixx Digital Commerce Platform as part of a full digital transformation programme, with the goal of increasing commercial competitiveness while also reducing costs and positioning for future growth.  

Rob James, Chief Digital and Information Officer, TPG Telecom

“At TPG Telecom, the investments we make are designed to provide immediate benefit to our customers today, with an eye towards how we can unlock new opportunities, tomorrow,” said Rob James, Group Chief Digital & Information Officer of TPG Telecom. “Delivering improved value for our shareholders is essential for our success and the Matrixx platform will give us the ability to rapidly innovate and experiment with new monetisation models across all our brands.”

Easwaren Siva, GM Strategy & Architecture at TPG Telecom said that the company started with the ambition of consolidating multiple mobile rating platforms when what was Vodafone Hutchison Australia merged with TPG Corporation to form TPG Telecom in July 2020. “Using Matrixx has enabled us to ensure all our brands have access to a common rating platform that allows us to consolidate and transform 4G and 5G service monetisation by moving to a single real-time platform that’s tightly integrated with our network,” he explained.

Matrixx is now live for Vodafone branded prepaid services and TPG Telecom is migrating its postpaid rating across its portfolio to the platform. Later phases will see MVNO, wholesale and standalone 5G charging move to Matrixx.

Glo Gordon, CEO Matrixx

Glo Gordon, CEO Matrixx, said her company was “thrilled” to be working with TPG Telecom. She said this deal “speaks to the core of what we do best — empowering our customers, so that they can empower theirs.”