Malaysia’s Maxis has signed a new multi-year deal with long-standing partner CSG to support the launch of Maxis TV 2.0. Maxis TV provides consumers with a single, converged user experience to discover and consume content from several providers including Viu, iflix, DimSum, Mubi and iQIY.
“At Maxis we have a mission to give our customers an immersive, personalised, end-to-end experience that allows them to connect and consume content on-demand,” explained Gokhan Ogut, CEO, Maxis. “As such, we’re pleased to be working with CSG, who not only support this mission but also enable us to provide our customers with an unmatched personalised experience that aligns with this new age of converged connectivity.”
“As customers such as Maxis move into the 5G era, CSG is enabling operators to innovate and become successful ecosystem players with agile solutions that deliver exceptional experiences for their customers,” added Ian Watterson, head of CSG’s Asia-Pacific business. “It’s been a privilege to work with Maxis over these many years to enable their business to evolve and thrive as they deliver innovative ways for Malaysians to connect with each other and access the content they want to consume.”
Omnisperience View
Omnisperience strongly believes that innovation is required in the pricing and packaging of content. Many quad play operators and media businesses have virtually the same models as they did 20 years ago. There is huge scope to experiment with new forms of content, new self-bundling options, more personalised pricing and practising, easy ad hoc purchasing, and new types of subsidised services, as well as the ability to bundle network+ value adding services such as inclusive data or premium QoS.
CSG has a strong heritage in supporting charging for content and is in a good position to help quad play operators, as well as standalone media players, innovate the way they commecialise their offerings to not only delight current customers but open up the market to new customers who currently don’t subscribe.