Free-to-air research

Primary research underpins all our insights and we’re fussy about how we do it. The results drive thought-provoking discussions and provide unique insights into key market or industry trends. We are able to make our research free-to-air thanks to the sponsorship of industry participants who use it to engage, educate and inform prospects, clients and the wider market. This valuable thought leadership often forms the heart of a powerful content-based marketing campaign for clients. But the key benefit for the wider market of this approach is that it means good quality research is available to everyone who would benefit from it.

Key deliverables we provide include:

  • Primary and secondary research
  • Analysis and interpretation of research findings
  • Insightful and hard-hitting white papers, insight papers and data papers
  • Presentation of research findings in online briefings, client meetings, keynotes, webinars and podcasts
  • Independently written customer case studies
  • Thought leadership articles
  • Infographics.

To find out more about our current programmes, or to discuss a new topic you’d like to sponsor, please contact Sami Gharres

Custom research and advice

We also provide bespoke research for clients and insightful advice. By combining our primary and secondary research with the experience, knowledge and expertise of our industry experts we are able to deliver unique, purposeful, usable and fresh insights that drive business value. Clients often engage with us when entering a new market, changing their business direction, looking to refresh the way they engage with customers, taking on investment, or seeking to understand their customers better.

Our custom research is utilised by B2B service providers, telecoms vendors and network equipment providers to gain insight into their performance, to discover key trends, problems and opportunities in their target market(s), and to improve the way they go-to-market. We often participate in sales kick offs, blue sky thinking days, internal and customer events.

To find out more please contact Sami Gharres