Siloed thinking means marketers are not exploiting an opportunity that’s right under their nose
CSPs are facing huge changes in technology, customer expectations and market segmentation so why are so many customers still receiving a bill that’s essentially the same as it was ten years ago?
Recent research from industry analysts Omnisperience found that 84% of communications service providers (CSPs) intend to invest in improving their bill communications. But what are bill communications and what needs to change?
New research shows that CSPs are investing both to help customers adjust to the New Normal and to position for new revenue streams
But service providers innovate tariffs to change perceptions and improve customer engagement?
CALVI and Zenith alliance focuses on reduced IT complexity and improved customer experience in the telecom billing landscape
New Ofcom regulations are due in February 2020 aimed at removing the end-of-contract trap. But are service providers ready to embrace the opportunity presented?
Sometimes it’s not just what you say but how you say it that matters. When you don’t communicate clearly, you not only frustrate customers but drive up the cost of clearing up the confusion