‘Contact us’ pages are one of the most viewed on enterprise websites, and yet all too often they deliver a poor impression of companies and a bad experience to customers
There are great benefits to service providers in deploying bots – but only if they do it wisely.
Too many companies fail at the first level of personalisation. Here’s why.
Sometimes it’s not just what you say but how you say it that matters. When you don’t communicate clearly, you not only frustrate customers but drive up the cost of clearing up the confusion
While a useful tool, AI is not a panacea for all an organisation’s ills