Having the right product is now only half the battle. Unless customers and prospects are sure you’re secure they’ll go elsewhere – directly impacting your bottom line
New Ofcom regulations are due in February 2020 aimed at removing the end-of-contract trap. But are service providers ready to embrace the opportunity presented?
Too many so-called digital transformation projects are really IT renewal in digital clothing.
As Asda follows rival Sainsbury’s by introducing a controversial new employment contract, Omnisperience looks at why this can damage brands, operational efficiency and revenues
Customer journeys need work, with too much focus still being placed on acquisition rather than retention