If it’s true that 90%+ of digital transformation projects fail, what does this mean for the telecoms industry?
Digital transformation is failing because it’s being used simply as an excuse for IT renewal or resulting in marketing-led ‘digital skins’. To succeed, it needs to fundamentally alter the DNA of B2B service providers.
Too many so-called digital transformation projects are really IT renewal in digital clothing.
Digital experience is not just about service but is made up of four main elements – network, product, commercial and service experiences.