Tag: telecoms

Announcing ENCA18

The Emperor’s New Clothes Awards is about exposing the hype in the technology market. Vote for the most overblown, overhyped aspect of the technology world in 2018.

Digital transformation or digital silo? Why digital should not be just another technology refresh

Digital transformation is failing because it’s being used simply as an excuse for IT renewal or resulting in marketing-led ‘digital skins’. To succeed, it needs to fundamentally alter the DNA of B2B service providers.

Have you incorporated the share economy into your strategy?

Access rather than ownership is a key trend – how is your business supporting this?

Trust builds relationship and revenues

Trust takes B2B service providers out of the discounting game. 90% of customers believe a trusted brand delivers high quality and most are prepared to pay more for that.

Are you incorporating SIMO into your B2B strategy?

As SIM-only deals become an increasingly large feature of the mobile market, B2B service providers need to understand and incorporate the trend into their offerings

Four words that transform relationships. Do you know what they are?

B2B service providers can learn key lessons on customer relationships from experience leaders such as Amazon.