Digital transformation is failing because it’s being used simply as an excuse for IT renewal or resulting in marketing-led ‘digital skins’. To succeed, it needs to fundamentally alter the DNA of B2B service providers.
What are the challenges and opportunities in the B2B telecoms market?
As SIM-only deals become an increasingly large feature of the mobile market, B2B service providers need to understand and incorporate the trend into their offerings
B2B service providers can learn key lessons on customer relationships from experience leaders such as Amazon.