Tag: telecoms
Digital transformation or digital silo? Why digital should not be just another technology refresh
Digital transformation is failing because it’s being used simply as an excuse for IT renewal or resulting in marketing-led ‘digital skins’. To succeed, it needs to fundamentally alter the DNA of B2B service providers.
Have you incorporated the share economy into your strategy?
Access rather than ownership is a key trend – how is your business supporting this?
Connectivity is the new oxygen. Can it breathe new life into B2B telecoms?
What are the challenges and opportunities in the B2B telecoms market?
Trust builds relationship and revenues
Trust takes B2B service providers out of the discounting game. 90% of customers believe a trusted brand delivers high quality and most are prepared to pay more for that.
Are you incorporating SIMO into your B2B strategy?
As SIM-only deals become an increasingly large feature of the mobile market, B2B service providers need to understand and incorporate the trend into their offerings
Four words that transform relationships. Do you know what they are?
B2B service providers can learn key lessons on customer relationships from experience leaders such as Amazon.
