StarNews Mobile has announced a partnership with the largest black-owned digital platform in the US, Culture Genesis, to distribute All Def Comedy and Music
channels to over 430 million mobile subscribers in Africa.
Culture Genesis is a media-tech company focused on remixing technology for authentic urban culture and entertainment. Based in Los Angeles, it builds, develops and acquires digital media technology and audiences and is backed by Mucker Capital and betaworks. Initially, All Def’s comedy shows such as Dad Jokes, Great Taste and Roast Me, as well as its Arts & Raps and Bar Exam music shows will be made available in Nigeria and South Africa to a potential combined audience of 230 million new customers.
“We are excited about our synergetic partnership with Cultural Genesis and the opportunity to introduce its diversified content portfolio directly to African mobile users, an audience of over a billion people. It’s important to note that Black American content has a historical relation with the African continent – we love and are fascinated by it. We’re thrilled that Culture Genesis has opened its distribution reach to an eager African audience, and we look forward to a successful partnership.”
Culture Genesis acquired All Def in 2019 to grow the brand by implementing its InteractLive proprietary software. By leveraging comedy, hip-hop, poetry and social justice, the company has built an audience of over 15 million fans and 500 million monthly views, a number that is set to explode following its deal with StarNews Mobile, which has signed relationships with pan-African mobile operators such as MTN, Orange and Maroc Telecom to distribute content to hundreds of millions of customers in Ivory Coast, Cameroon, Congo, South Africa and Nigeria, with Ghana, Benin, Rwanda and Senegal in the pipeline. All Def’s sister brand, Def Jam Records, has already successfully resonated with people across Africa where hip hop is particularly popular.
“StarNews Mobile shares in our vision to empower artists and new multicultural talent. This partnership is a significant opportunity for All Def and our content creators due to StarNews Mobile’s strong relationships with leading telecom operators, growing subscriber base and monetisation incentive that will expand our global presence tremendously.”
