Automotive firms have moved beyond products to experience-oriented service
If it’s true that 90%+ of digital transformation projects fail, what does this mean for the telecoms industry?
Service providers are moving away from sending out paper bills, which presents a range of new challenges and opportunities.
Digital transformation is failing because it’s being used simply as an excuse for IT renewal or resulting in marketing-led ‘digital skins’. To succeed, it needs to fundamentally alter the DNA of B2B service providers.